Echoing its local-for-local growth, Bosch Rexroth is once again expanding its GoTo Focused Delivery Program, as it is able to add more products and shorten lead times due to more local manufacturing. Originally launched in the United States in 2009, this marks five years the company has been of providing fast deliveries of Rexroth’s most popular drive and control products. Rexroth has added nearly 300 products to the program, shortened lead times even further, and released an all-new GoTo Products app for customers across North America.
The GoTo Program, which started in the U.S. with just over 1,000 part numbers in April 2009, now offers more than three-and-a-half times the original offering. Rexroth also continues to shorten lead times within the program; 98% of the products in the program ship in fewer than 10 days. Key new additions to the program include AA4G series 32 and AA10VG pumps for mobile hydraulics applications, as well as an expansion of the compact directional valve portfolio. Industrial hydraulics enhancements feature the addition of A15VSO and AA4VSO pumps—popular new pumps available from local U.S. inventories for the first time, as the company recently expanded its manufacturing operations in Bethlehem, Pa. and Fountain Inn, S.C.
The latest GoTo update also boasts product additions across all drive and control technology product lines: Size 25 roller rail runner blocks are being included in the linear motion GoTo offering for the first time, as are new freely configurable electromechanical cylinders. Lead time improvements and increased quantity limits highlight the electric drives and controls offerings, with MSK and MSM servo motors, as well as system cables now available in 10 days. In the area of assembly technologies, the latest additions expand the GoTo range of accessories for ergonomic workstations, including a new line of ergonomic workchairs.
Most importantly, Rexroth’s GoTo Products app has been fully updated to support customers anywhere in North America. With the just-released version 4.0 for iPad, iPhone and Android, users in Canada, Mexico and the U.S. can retrieve local pricing, find their local salesperson or distributor, add products to a shopping cart and email it for a quote. The app also features new capabilities for sharing app content via social media, the creation of multiple wishlists for easy re-ordering of products, and quick access to numerous how-to videos and other useful content. App users can instantly retrieve all of the updates by using the apps’ sync-on-demand feature at any time after installation.
Central Europe, Brazil and many other countries have also introduced the benefits of streamlined access to GoTo products to their customers as well.
Bosch Rexroth Corp.
www.boschrexroth.com/goto
