Books have their covers, and companies have their websites. When it comes to being judged, fairly or not, appearances count. But with websites in specific, it does seem like the stakes are a little higher.
Websites represent a digital gateway into a company’s culture. Intrinsically, we see a website’s clarity, efficiency and ease of use as indicative of the way the organization handles things behind the scenes. Most of us, if we’re honest, have noticed ourselves bashing a good company’s shoddy website after only a few clicks. You stew, “I’m not even a customer yet, and I already loathe my customer experience.” The next thing you know, your fingers a smoking from letting your frustration detonate all over social media. Companies are aware of this.
Now, I don’t think anyone would accuse Muncie Power Products’ previous website of being such an egregious offender. It’s more that their new website, set to launch the morning of April 29th, 2015, is just so slick. Muncie says it used direct customer feedback and data from the current site to make the improvements.
Drop down menus have joined the party as well as additional access points for frequented pages, better product filtering, additional product information and better search capabilities. The site is also specifically designed to hold up when you’re browsing from your phone or your tablet.
The flip side is that although the new site is far better, it is still different. Taking advantage of all of its features may need a little guidance. So, if you don’t like change—if you were the kid tenaciously defending the merits of hunt and-peck-typing in grade school—Muncie also provides some help. This link (http://www.mpp-host.com/webintro) will let you view and explore the new website so you can hit the ground running at the end of the month. Until then, you can view the in-progress website to preview what’s to come.
Muncie Power Products